The Content Lab is a proven, 5-step system to take back control of the content you create, make sure it’s effective, get it seen by your current audience AND fresh eyes, and give it a much longer life-span on the internet.
IT’S TIME TO FLIP THIS STATISTIC ON ITS HEAD:
We spend about 90% of our time creating content and 10% promoting it.
And that method isn’t working. What good is our content we work so hard on if no one sees it? If there are zero results tied to it? We need to swap how we spend our time and efforts if we want to see real, lasting results. (And not run out of steam from feeling pressured to constantly be cranking out new stuff.)ot run out of steam from feeling pressured to constantly be cranking out new stuff.)
Spend less energy and time on throwing everything you’ve got at every platform online – use my proven system to get the results you need and enjoy the creation process again.
After hours of research, writing, and tweaking, you finally hit *publish* on that new post and think…
“Whew, the hard work’s done!”
AS YOU CHECK YOUR TASK OFF YOUR TO-DO LIST.
In the world of running a business, content creation has become just one more endless (umm, and maybe even mindless?) task on the long list of responsibilities to keep this thing rolling on forward, full-steam ahead.
But your content isn’t just another piece of the puzzle that makes up your business. It’s more like the photo we reference as we make the puzzle — it keeps us connected to the end goal, and drives us forward with clarity, confidence, and direction..
… if we use it in the right way.
“I struggled with how to write my content...
Absolutely loved The Content Lab. I'd really struggled with working out how to write my content in a way to be able to repurpose it, let along how to actually repurpose it. Your course solved these problems for me.”
LORRAINE STONE
It wasn’t until I started creating content with intention and a plan that I started to see REAL results.
Those aren’t vanity metrics—they’re actual results, like subscribers, sales, and students.
Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan.
We churn our creative gears for hours a week to create this content with care only for it to be seen by maybe 6% of our audience.
OUR FRESH CONTENT LIVES AND DIES WITHIN A DAY.
Or worse—you know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there.
I get it. For years and years, I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose. In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to the next.
INTRODUCING
I’ve packaged up my own simple and strategic content
creation methodology that reaps hundreds of
thousands of weekly blog page views (and a whole lot of conversions, too)
so that you can take one piece of content, repurpose it 10 different ways, and see results for 90-plus days after publishing.
I’m giving you the exact model for you to turn your content
into a well-oiled machine (that practically runs itself)
The issue is that you’re creating longform content that’s likely pretty awesome, but its shelf life is fleeting because you don’t have a system to share (and re-share) it again and again.
[😱R.I.P. TO ALL THE POSTS YOU WROTE THAT NO ONE EVER EXPERIENCED.]
So, what if you could spend less time in Content Creation Landand harness that energy into building a process that gives content a longer life to better serve, inform, and connect with your audience?
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harderfairytale actual-real-life possibility, you could:
GET READY FOR ALL THOSE FEEL-GOOD ENDORPHINS THAT COME
FROM DOING LESS, BUT REAPING WAAAY MORE RESULTS.
Can you imagine what it’s like to create content from a
PLACE OF PASSION
Purpose
AND PROGRESS,
and then sharing and re-sharing it in a way that feels
doable & primes your audience to feel READY and
excited when it’s your time to sell?
MM-HMM. YOU KNOW THAT SOUNDS GOOD.
It’s time you waved buh-bye to the endless hamster wheel of
content creation, and hopped aboard the less-is-more bus.
When it comes to value-packed content that lasts, I want YOU to be in the driver’s seat.
WHAT’S INSIDE THE ALIGNED OFFER
Define Your Content
“Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume. If you Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator. But figuring out what content makes the most sense for you, your brand, and your business is what will lead to tangible results.
We kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level. You’ll learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar.
Promote Your Content 10 Ways
Ever wish you didn’t have to come up with social copy from scratch every time? Want an easier way to curate captions using content that already exists? Wonder if it’s “cheating” to promote your content more than just one time on your platforms? I’ll help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come.
I’m teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more. You’ll have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you
Refine Your Process
Content creation is all about starting small, systemizing, and then working your way up. In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop. I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts. (You know I’m a numbers gal, right?)
When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time as you create way more valuable, results-driven work. As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?) I’ll show you how you can remain the visionary for your content as you navigate to the next level
Outline Your Content
This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while). Outlining your content will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action.
I’ll walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand. You never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation.
Refine Your Process
Content creation is all about starting small, systemizing, and then working your way up. In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop. I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts. (You know I’m a numbers gal, right?)
When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time as you create way more valuable, results-driven work. As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?) I’ll show you how you can remain the visionary for your content as you navigate to the next level
The Content Lab provides the exact framework for you to create one piece of content and then slice-n-dice it into 10 different promotional pieces, so you’re not creating MORE content—you’re creating with intention and rocking the strategy long after you post.
Here's what's inside this course:
Why pricing is an energy exchange, not just a number
How to stop anchoring your worth to comparison
A gentle 10–20% approach to raising prices sustainably
How to communicate price changes with calm clarity
Ways to balance accessibility with long-term sustainability
Why practising receiving is essential for avoiding burnout
How aligned pricing deepens your teaching, not cheapens it
This is not about charging “as much as possible”.
It’s about charging fairly, with integrity and confidence.
My no-nonsense, 5-part methodology for simplified and strategic content creation
(value: $1,000)
WHAT'S THE COST, ANYWAYS?
LET'S TALK NUMBERS, BABY!
If you enroll today, you’ll get all The Content Lab goodness (a value of $1,800!) delivered straight to your inbox, including:
My no-nonsense, 5-part methodology for simplified and strategic content creation
(value: $1,000)
My no-nonsense, 5-part methodology for simplified and strategic content creation
(value: $1,000)
My no-nonsense, 5-part methodology for simplified and strategic content creation
(value: $1,000)
THAT’S $1,800-WORTH OF
BUSINESS-GROWING EDUCATION
waiting for you inside The Content Lab that you can get for the
same amount you might spend on a cute coat from Anthropologie.
While it would be way more fun to sit down with you one-on-one to
go through this content stuff together, I’d have to charge a pretty penny
to do that for everyone (and to be away from my family that much).
So teaching you THIS way—with a digital framework that’s
all ready for you to dive into when you’re ready—
LETS ME KEEP THE PRICE MANAGEABLE.
(LIKE, REALLY MANAGEABLE.)
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OUR MINI COURSES ARE DESIGNED WITH LOVE.
