3 Strategic Shifts That Turn Your Course Into Sales
Build a Course That Actually Sells.
Why Most Online Courses Don’t Sell.
Discover the structural and positioning mistakes that stop online courses from generating consistent sales, and learn what to fix before you spend months creating content that does not convert
Most wellness entrepreneurs don’t fail because they lack expertise.
They fail because they build the wrong thing.
In this straight-talking training, I’ll break down the strategic mistakes that stop most online courses from converting, and show you how to build with demand in mind.
No guesswork. No endless tweaking. Just a smarter way to design a course that sells consistently.
YOU’VE BUILT. YOU’VE RECORDED. YOU’VE LAUNCHED.
AND IT STILL DIDN’T SELL.
It’s not your expertise.
It’s the strategy that’s missing.
Most online courses fail long before launch, not because the content is weak, but because the positioning, promise, and structure were never defined clearly.
A course doesn’t need more modules.
It needs sharper alignment.
Here’s What Most People Get Wrong
They start with content.
They outline modules.
They film lessons.
They build a beautiful course platform.
And only then do they ask:
“Why isn’t this selling?”
The problem isn’t effort.
It’s sequence.
In this free training, you’ll learn how to reverse that process, so you build with clarity, confidence, and demand from the start.
free training 
I'M RACHEL
TIDMAN
Founder of a seven-figure online course business built in the wellness online space.
But I didn’t get there by building bigger courses.
I got there by building clearer ones.
And in this free session, I’m going to show you the strategic shifts that changed everything — so you can build once, and build it properly.
FREE ONLINE TRAINING FOR CALM, CONSISTENT GROWTH
3 Strategic Shifts That Turn Your Course Into Sales
HERE’S WHAT YOU’LL LEARN IN THIS FREE TRAINING
FIND YOUR PEOPLE
You do not need a big list.
You need people who genuinely resonate with you and what you offer. I will show you how email helps you build that kind of connection.
GET CLEAR ON WHAT TO SAY
So you are no longer second-guessing every email.
You will learn how to communicate in a way that feels natural, honest, and like you.
STOP CHASING NUMBERS
More opens do not automatically mean more income.
We will look at how email can create real trust and momentum, not just vanity metrics.
SIMPLIFY EMAIL MARKETING
Email does not need to be complicated to work.
I will show you a simpler, more intentional way to use email that fits into your real life.
LET GO OF THE GUESSING
So you are not constantly wondering what to send or when.
You will leave with a clearer sense of direction and a calmer approach to showing up.
USE EMAIL TO SUPPORT YOUR WORK
Not to drain your energy or take over your week.
Email marketing should quietly support your business, not become another thing to manage.
This free training shows you how to use email in a way that actually supports your work.
3 Simple Shifts That Turn Emails Into Trust, Connection, and Sales
(Without needing a huge email list)
I have helped thousands of wellness entrepreneurs simplify their email marketing, build genuine connection, and create steady income in a way that does not rely on constant launches or being “on” all the time.
Now it is your turn.
Choose a time that fits your life and join me for this free training on email marketing for the wellness industry.
Your free seat is waiting.
NEED MORE DETAILS?
I’ve got you.
The training is just 1 hour.
Let this be the hour that finally brings clarity to your email marketing and helps you feel more confident about what you are sending and why.
Q&A included.
Got questions? After the training, I will answer your biggest email marketing “am I doing this right?” moments, from what to send, to how often to email, to how to sell without feeling awkward.
Nothing is off-limits.
Kids, dogs, and comfy clothes welcome.
You can join from your sofa, your car, or your kitchen table.
No camera required. No perfection expected.
