Privacy Policy

Wholesome Business Ltd

Last updated: 23/12/25

1. Introduction

Wholesome Business Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, download resources, sign up to our emails, use our tools (including AI-based tools), or purchase our digital products.

This policy applies to all users of our website and services.

2. WHO WE ARE

Wholesome Business Ltd is a company registered in England and Wales.

  • Company name: Wholesome Business Ltd

  • Registered address: Midas Accountants & Business Consultants Ltd, 183 Walsall Road, Walsall, WS6 6NL, Great Wyrley.

  • Contact email: hello@wholesomebusiness.com

Wholesome Business Ltd operates alongside related brands, including YogaCourse.com, which is a sister company. Each brand operates independently and is responsible for its own data processing activities. This Privacy Policy applies only to data collected by Wholesome Business Ltd unless explicitly stated otherwise.

3. WHAT PERSONAL DATA WE COLLECT

We may collect and process the following types of personal data:

a) Information you provide directly

  • Name

  • Email address

  • Billing details (processed via third-party payment providers)

  • Information you submit via forms, downloads, or sign-ups

b) Automatically collected data

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on the site

This data is collected using cookies and similar technologies.

c) Communications

  • Emails you send to us

  • Messages submitted through contact forms

4. HOW WE USE YOUR DATA

We use your personal data to:

  • Deliver free resources and digital products

  • Provide access to courses, tools, and services

  • Send email communications you have opted into

  • Manage customer relationships and support

  • Improve our website and offerings

  • Meet legal and accounting obligations

We do not sell your personal data.

5. LEGAL BASIS FOR PROCESSING (UK GDPR)

We process your personal data under the following lawful bases:

  • Consent – when you opt in to emails or free resources

  • Contract – when you purchase or access digital products

  • Legitimate interests – to operate and improve our business

  • Legal obligation – for tax, accounting, or compliance purposes

You may withdraw consent at any time.

6. EMAIL MARKETING

We use Flodesk to manage email communications.

When you opt in:

  • your name and email address are stored securely

  • you may receive newsletters, updates, and relevant offers

You can unsubscribe at any time by clicking the unsubscribe link in any email.

7. PAYMENTS

Payments are processed securely by third-party providers. We do not store full payment details on our servers.

Payment providers may include:

  • Stripe

  • PayPal

  • other secure processors

These providers process data in accordance with their own privacy policies.

8. AFFILIATE LINKS

Our website may contain affiliate links. If you click an affiliate link and make a purchase, we may receive a commission.

Affiliate partners are responsible for their own data handling. We recommend reviewing their privacy policies before purchasing.

9. AI TOOLS AND WHOLESOME BRIAN

Our website may include AI-powered tools, including Wholesome Mind, which uses third-party AI technology such as Delphi AI.

When using AI tools:

  • Limited data may be processed to generate responses

  • AI outputs are generated automatically and may not be accurate

  • AI responses are for informational and educational purposes only

We do not intentionally collect sensitive personal data through AI tools. You should not enter confidential, personal, medical, legal, or financial information into AI interfaces.

Use of AI tools does not create a professional, advisory, or client relationship.

10. DATA SHARING

We may share your data with trusted third-party service providers only where necessary, including:

  • Email marketing platforms (e.g. Flodesk)

  • Website hosting (e.g. Squarespace)

  • Payment processors

All third parties are required to handle data securely and lawfully.

11. DATA STORAGE AND SECURITY

We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, or disclosure.

Data is stored securely using reputable platforms and services.
However, no method of transmission over the internet is completely secure.

12. DATA RETENTION

We retain personal data only for as long as necessary to:

  • fulfil the purposes outlined in this policy

  • comply with legal obligations

You may request deletion of your data, subject to legal requirements.

13. YOUR RIGHTS (UK GDPR)

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the ICO

14. COOKIES

Our website uses cookies to improve functionality and user experience.

For detailed information, please see our Cookie Policy.

15. THIRD-PARTY WEBSITES

Our website may link to third-party websites. We are not responsible for their privacy practices.

16. CHILDREN’S DATA

Our services are intended for adults aged 18 and over only.
We do not knowingly collect data from children.

17. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

18. CONTACT US

If you have any questions about this Privacy Policy or how your data is handled, contact:

Wholesome Business Ltd
Email: hello@wholesomebusiness.com